Reimagining Apple: Strategic Case Study & Mock Proposal

For this collaborative college project, my team and I completed a strategic brand analysis and mock RFP proposal for Apple. This work was created for educational purposes and is not affiliated with or endorsed by Apple.

Our goal was to create a fictional agency, assign roles, and research Apple’s current positioning, audience insights, and competitive landscape, and then develop a conceptual proposal. My contributions included research, visual design, and structuring key presentation slides.