In the beauty world, design matters just as much as the product itself. Packaging, colors, logos, and fonts all help shape how we feel about a brand. And just like a book, you’re judging a product by its look. As someone who works in design and loves beauty products, I always notice how certain brands use visuals to stand out. Here are five beauty brands that I think have done a great job with their design.

1. Glossier 

Glossier is known for its clean and minimal look. The packaging is simple, usually in light pinks and whites, with easy-to-read fonts. Everything feels soft, calm, and fresh. It’s not flashy, but that’s what makes it special. Even the shipping boxes, stickers, and pouches are well-designed. The whole experience feels thoughtful. It’s a brand that understands how to keep things modern and easy without being boring. The consistency across all parts of the brand makes it my favorite in terms of design. 

2. Fenty Beauty

Fenty Beauty is defined by it’s bold and polished look. The packaging is sharp and clean, often using soft browns, golds, and rose tones. The logo and typefaces feel modern and cool, just like the brand itself. The design supports the brand’s message that beauty is for everyone. It’s confident, creative, and stylish

3. Too Faced

Too Faced takes a very different approach. It’s colorful, cute, and playful. Many of the products are shaped like hearts, covered in pink and gold, and even smell like chocolate or peaches. It’s the kind of packaging that gives an overall experience. The design makes the brand feel fun and creative. There’s a lot of attention to small details, which makes it feel special and unique.

4. Rhode

Rhode is all about a fresh and simple look. The packaging is clean and soft, using neutral colors and small fonts. It feels very modern and calm. It feels natural, trendy, and trustworthy. It gives off a “less is more” kind of feeling, which many people today really like. It is also consistent across all their products which makes the brand feel whole.

5. KVD Beauty: Bold, Dark, and Artistic

KVD (Kat Von D)  Beauty has always had a strong visual identity. The older packaging was dark, dramatic, and gothic. They used black boxes, fancy lettering, and tattoo-inspired designs. Even now, after a rebrand, it keeps that bold style but with a more updated, cleaner look. It’s a brand that feels creative and different.  

Final Thoughts

All five of these brands show that design is a big part of what makes a beauty brand successful. Each one knows how to use visuals to match its values and speak to its audience. As a designer, I find inspiration in the way these brands tell a story, not just through words or products, but through design that people connect with every day.

Works Cited

Fenty Beauty. “Fenty Beauty by Rihanna | Beauty for All.” Fenty Beauty + Fenty Skin, 2022, fentybeauty.com/.

“Glossier.” Glossier, 2025, www.glossier.com/?srsltid=AfmBOorykGp4r9oisZ_tCjuiKA4T3yCTznL-722IRsZ7-vhxXGMm5Q_2. Accessed 8 May 2025.

“KVD Beauty Makeup Collection | KVD Beauty.” Kvdveganbeauty.com, 2024, kvdveganbeauty.com/?srsltid=AfmBOooXZI0Os_Sa-rxiOBf3MlfcXXx7Q8mWFgkA2yqNmK-HSLUNdurI. Accessed 8 May 2025.

“Rhode.” Rhode, 2021, www.rhodeskin.com/?srsltid=AfmBOorC_kpMxReRtXRVPFjfWkAmOrrc82HzeiPTDVXwdo-Ko0heWQTX. Accessed 8 May 2025.

“Too Faced: Makeup, Cosmetics & Beauty Products Online - Too Faced.” Toofaced.com, 2019, www.toofaced.com/.